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Service Agreement

General

This Advertising Service Agreement (the “Agreement”) is entered into as of the date below by and between The Gilded Palm, a company with its principal place of business at 8891 Brighton Lane, Suite 108, Bonita Springs, FL 34135 (the "Publisher"), and the following organization (the "Advertiser"):

Organization Name:

Service Address:

Service Agreement Date: 04/04/2025

Double-Page Spread

The Publisher agrees to provide the Advertiser with the services outlined in the selected package. The scope, duration, and specific details of the services are as follows:

12-Month Signature Service

For a period of 12 months, the Publisher will provide the following services:

Syndication Services | ~750k Monthly Impressions

Drive Growth and Profit by Consistently Engaging Your Ideal Customers

The Advertiser will receive quarterly consultations focused on optimizing their distribution strategy across the Meta platform. The scope of the strategy will be equal to the Advertiser’s monthly membership rate to support this campaign (e.g., a $1,500/mo. plan would allocate approximately 600K impressions at a $2.50 CPM, with a total monthly spend of $3,000).

The Publisher will implement a Meta distribution strategy designed to deliver a consistent campaign promoting the Advertiser’s products and services to their ideal customers through advertisements and advertorials as creative production.

Approximately 80% of the ad spend will be allocated toward growth and value, utilizing ads and advertorials to maximize reach and awareness. The remaining 20% will be dedicated to retargeting and social proof to reinforce engagement and drive conversions.

For Meta strategies that require an assigned media buyer and daily updates, such as those for e-commerce brands, Advertisers may review a ROAS service contract.

The Advertiser has full control over their Meta distribution cost and may increase or decrease the rate at their discretion.

Meta rates are determined by a dynamic algorithm that operates on an auction-based system. The cost per thousand impressions (CPM) is subject to fluctuations based on factors such as seasonality, ad placement, and audience engagement. As a result, actual CPM rates may vary throughout the campaign duration.

Featured Advertorial

Turn Your Business into a Must-Have Experience

Feature-Length Advertorial: A comprehensive print and digital showcase of your current campaign, featuring business values, customer success stories, new releases, and brand narrative—demonstrating why customers should choose you. Designed in an editorial format to engage readers, with a separately crafted ad for added visibility.

Web Advertorial: An editorial feature on a dedicated landing page, using storytelling techniques to highlight your campaign while incorporating strategic links and forms to capture leads and drive conversions. Optimized for both desktop and mobile, this feature is updated quarterly based on performance insights and audience feedback to maximize engagement and results.

Introduction Article: The Publisher will craft an article introducing the Brand, publish it on The Gilded Palm's editorial page, and distribute it via social media.

Double-Page Spread

Captivate and Resonate with a Refined Audience

Magazine Advertisement Print + Digital: A premium editorial-style double-page advertisement featured in both The Gilded Palm’s bi-monthly print and digital formats, with a design consultation to ensure the ad aligns with the publication's refined aesthetic and meets audience expectations.

Meta Advertisement: A Meta advertisement will be created to align with the Advertiser's branding and maintain a refined aesthetic, mirroring the advertisement featured in the magazine for consistent cross-platform engagement.

Reputation Campaign

Building Long-Term Trust & Loyalty

Reputation Management System: Encourages positive reviews and customer engagement, with the provision of an NFC review card for point-of-sale interactions.

Reputation Reactivation Campaign via SMS: The Publisher will design and implement a tailored SMS campaign to reactivate past clients, driving referrals from previous work.

Client Showcase: Reviews, sourced from Google or Facebook, can be seamlessly integrated into your web advertorial to provide up-to-date social proof, further enhancing your brand’s credibility.

Tools & Software

Never Miss a Lead

Publisher's AI-Powered App: Instant responses to inquiries, ensuring leads are quickly converted into business.

MAPS Page: A one-stop hub for clients to access all of their publishing assets—everything they need.

Premium-Page Advertisement

The Publisher agrees to provide the Advertiser with the services outlined in the selected package. The scope, duration, and specific details of the services are as follows:

12-Month Signature Service

For a period of 12 months, the Publisher will provide the following services:

Syndication Services | ~500k Monthly Impressions

Drive Growth and Profit by Consistently Engaging Your Ideal Customers

For Meta strategies that require an assigned media buyer and daily updates, such as those for e-commerce brands, Advertisers may review a ROAS service contract.

The Advertiser has full control over their Meta distribution cost and may increase or decrease the rate at their discretion.

Web Advertorial + Ad

Turn Your Business into a Must-Have Experience

Introduction Article: The Publisher will craft an article introducing the Brand, publish it on The Gilded Palm's editorial page, and distribute it via social media.

Full-Page Advertisement

Captivate and Resonate with a Refined Audience

Magazine Advertisement Print + Digital: A premium editorial-style full-page advertisement featured in both The Gilded Palm’s bi-monthly print and digital formats, with a design consultation to ensure the ad aligns with the publication's refined aesthetic and meets audience expectations.

Reputation Campaign

Building Long-Term Trust & Loyalty

Reputation Management System: Encourages positive reviews and customer engagement, with the provision of an NFC review card for point-of-sale interactions.

Reputation Reactivation Campaign via SMS: The Publisher will design and implement a tailored SMS campaign to reactivate past clients, driving referrals from previous work.

Client Showcase: Reviews, sourced from Google or Facebook, can be seamlessly integrated into your web advertorial to provide up-to-date social proof, further enhancing your brand’s credibility.

Tools & Software

Never Miss a Lead

Publisher's AI-Powered App: Instant responses to inquiries, ensuring leads are quickly converted into business.

MAPS Page: A one-stop hub for clients to access all of their publishing assets—everything they need.

Full-Page Advertisement

The Publisher agrees to provide the Advertiser with the services outlined in the selected package. The scope, duration, and specific details of the services are as follows:

12-Month Signature Service

For a period of 12 months, the Publisher will provide the following services:

Syndication Services | ~200k Monthly Impressions

Drive Growth and Profit by Consistently Engaging Your Ideal Customers

For Meta strategies that require an assigned media buyer and daily updates, such as those for e-commerce brands, Advertisers may review a ROAS service contract.

The Advertiser has full control over their Meta distribution cost and may increase or decrease the rate at their discretion.

Web Advertorial

Turn Your Business into a Must-Have Experience

Introduction Article: The Publisher will craft an article introducing the Brand, publish it on The Gilded Palm's editorial page, and distribute it via social media.

Full-Page Advertisement

Captivate and Resonate with a Refined Audience

Reputation Campaign

Building Long-Term Trust & Loyalty

Reputation Management System: Encourages positive reviews and customer engagement, with the provision of an NFC review card for point-of-sale interactions.

Reputation Reactivation Campaign via SMS: The Publisher will design and implement a tailored SMS campaign to reactivate past clients, driving referrals from previous work.

Client Showcase: Reviews, sourced from Google or Facebook, can be seamlessly integrated into your web advertorial to provide up-to-date social proof, further enhancing your brand’s credibility.

Tools & Software

Never Miss a Lead

Publisher's AI-Powered App: Instant responses to inquiries, ensuring leads are quickly converted into business.

MAPS Page: A one-stop hub for clients to access all of their publishing assets—everything they need.

The Gilded Palm Awards

Award Nomination

Gain Recognition as a Leading Voice in the Industry

The publisher will consider the brand's reputation, consistent customer reviews with an average above 4.5, product quality, customer satisfaction, and overall brand integrity when nominating for the Excellence in Product or Service Award.

Excellence Award: The Publisher may design and implement a tailored SMS campaign through the nomination for the Excellence Award to drive votes and endorsements for the Advertiser.

Engagement Campaign: A compelling landing page will be crafted for cold audiences, complete with an interactive voting card designed for in-person engagements

Recognition

Press Release: A press release announcing award recognition may be crafted to spotlight the winners and distributed through the publisher's wire service.

Introduction Article

Article

Introduce Your Brand to The Gilded Palm

Introduction Article: The Publisher will craft an article introducing the Brand, publish it on The Gilded Palm's editorial page, and distribute it via social media. [Directory]

By Invitation Only: We offer a complimentary introduction article to a select number of qualifying brands. Please note, this service contract includes only the introduction article, with no additional services or deliverables.

Other Products & Services

Any additional services outside the scope of this package may be provided upon mutual agreement and documented in a supplemental Creative Content Agreement.

Advertiser Obligations

The Advertiser agrees to provide the necessary business and creative content, including, but not limited to, logos, images, and a database of contacts who have opted in to receive marketing services, in accordance with the Publisher's advertising guidelines. The Publisher reserves the right to reject any materials deemed inappropriate.

The Advertiser is also responsible for responding to interview questions in a timely manner to ensure the advertorial content is published within the agreed-upon timeline.

The Advertiser shall not provide false or misleading information and agrees that any claims made in the content will comply with applicable laws and regulations. Pricing and service terms are considered confidential and shall not be disclosed by the Advertiser to any third party, except as required by law.

Billing & Payment

The Advertiser agrees to make twelve (12) equal monthly payments, invoiced each month for the duration of the Agreement.

The first month’s payment shall be made upfront, and all subsequent payments will be automatically charged on the same date each month, commencing from the date of the proposal acceptance.

All payments shall be made in U.S. currency. Payments not received within ten (10) days of the due date will be considered overdue and may incur a late fee of 5% of the outstanding balance.

If applicable, advertisers will be re-billed for SMS and email data usage, and a one-time $30 A2P registration fee with the FCC will apply. These charges will be invoiced separately and calculated based on actual usage and the associated costs incurred for message delivery. SMS data will be billed at a standard rate of $0.008 per segment, and email data will be billed at a standard rate of $0.0007 per email.

The Advertiser will receive quarterly consultations focused on optimizing their marketing and distribution strategy across the Meta platform. The scope of the strategy will be equal to the advertiser’s monthly membership fee to support this campaign. The Advertiser has full control over their Meta distribution cost and may increase or decrease the rate at their discretion.

Meta ad spend strategy uses an average $2.50 CPM for projection and budgeting purposes. However, Meta's auction-based algorithm dynamically determines rates, and the actual cost per thousand impressions (CPM) can fluctuate. Factors such as seasonality, placement, and audience engagement influence these variations, resulting in potential shifts throughout the campaign.

Liability, Indemnification & Termination

The Publisher shall not be liable for any indirect, incidental, or consequential damages arising from the services provided under this Agreement.

The Publisher makes no warranties regarding the effectiveness of the services in generating increased sales, business activity, profits, or any other measurable improvement.

The Advertiser agrees to indemnify, defend, and hold harmless the Publisher from any and all claims arising from the Advertiser’s content, including but not limited to intellectual property infringement, false advertising, or violations of applicable laws and regulations. The advertiser confirms that all contacts included in the SMS or email campaign have opted in to receive communications.

The Publisher reserves the right to terminate this Agreement immediately in the event of any material breach by the Advertiser, including but not limited to submission of unlawful or non-compliant content.

The Publisher is not responsible for any disruptions in email or SMS message deliverability caused by changes in filters or content policies from external vendors. However, the Publisher is committed to addressing and resolving such issues promptly to maintain service quality.

The Publisher’s role in establishing a strong email and SMS sending reputation by initially targeting highly engaged recipients over a 2-6 week warm-up period. To optimize deliverability from the start, the Publisher will set a sending limit at the beginning, gradually increasing volume based on engagement metrics. This phased approach will build trust with email and SMS providers, while the Publisher continues to uphold best practices beyond this phase to maintain strong deliverability.

Governing Law

This Agreement shall be governed by and construed in accordance with the laws of the United States and the State of Florida. This Agreement represents the entire understanding between the parties and supersedes all prior views.

Neither party shall be liable for any failure or delay in performance due to causes beyond their reasonable control, including but not limited to acts of God, war, or legal restrictions.

Documents & Contact

After receipt of the initial payment, the service agreement will be issued to the following designated representative.

Name:

Email:

Phone number:

This designated representative will serve as the a contact person throughout the duration of the campaign. All communications regarding the campaign, including but not limited to updates, revisions, and approvals, will be directed through this individual. It is the responsibility of the representative to relay all relevant information to their team and respond promptly to any inquiries.

Satisfaction Guarantee

The Advertiser may terminate this Agreement after six (6) months of service if they are not satisfied with the results. If the Advertiser chooses to discontinue service, they may do so for any reason and will not be obligated to fulfill the remaining term of the contract. Any outstanding fees for services rendered up to the termination date shall remain due.